Harley-Davidson Pan Am’ 1250 tops best seller list

HARLEY-DAVIDSON has this week announced that its first crack at a modern-era adventure bike has become the best selling of the segment in its native USA.

Built during a two year period that swung from Rewire to Hardwire corporate strategies, the Pan America was Harley’s ambitious grab at one of the most lucrative – and competitive – motorcycle markets there is. Happily for the firm, the bike’s designers and, of course, Harley-Davidson’s investors, they seem to have nailed it.

The Harley press release doesn’t drill down into sales figures, but you can easily see how a ‘Bar and Shield’ bike with knobbly tyres, crash bars and a significant amount of off-road prowess, would have been an easy sell for American’s who till now had to settle for European and Japanese ADV machines.

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