EICMA 2021 Preview – What to Expect in Milan

The 2021 EICMA show is nearly upon us, with the first media day kicking off on Tuesday in Milan, Italy. After a break from it last year, due to the coronavirus pandemic, the show is back this year…sort of.

I say this because this year’s edition is a bit strange in itself – several big brands are missing from the lineup, and because of the ongoing COVID-19 situation, and the effect its having on global supply chains, manufacturers are rethinking their timelines for new-bike launches for the 2022 model year.

As such, this year’s preview of the show is just as much about what we expect to see in Milan this week, as it is an overview of what we don’t expect to see at EICMA 2021.

So without further ado, let’s get into it and see what’s in my crystal ball for EICMA 2021.

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